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Personalization on the internet can limit our perspective from "summary" of The Internet of Us: Knowing More and Understanding Less in the Age of Big Data by Michael P. Lynch

In an age where the internet is increasingly personalized, our online experiences are curated to cater to our preferences and interests. While this may seem convenient and efficient, it can also have the unintended consequence of limiting our perspective. When algorithms tailor our search results, news feeds, and advertisements based on our past behavior and preferences, we are more likely to be exposed to information that confirms our existing beliefs and biases. This creates what is known as a "filter bubble," where we are surrounded by information that reinforces our own views and opinions. As a result, we may become insulated from alternative perspectives, diverse viewpoints, and challenging ideas that could broaden our understanding of the world. Rather than being exposed to a var...
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    The Internet of Us: Knowing More and Understanding Less in the Age of Big Data

    Michael P. Lynch

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