Algorithms influence our beliefs and decisions from "summary" of The Internet of Us: Knowing More and Understanding Less in the Age of Big Data by Michael P. Lynch
Algorithms are not just neutral tools that help us navigate the vast amount of information available online. They are powerful instruments that shape our beliefs and decisions in ways we may not even realize. These algorithms filter and personalize the content we see, creating what is known as the "filter bubble." This bubble reinforces our existing beliefs by showing us information that aligns with what we already think, while excluding dissenting viewpoints. As a result, we become trapped in a cycle of confirmation bias, where our beliefs are constantly validated and rarely challenged. This phenomenon can have far-reaching consequences, as it limits our exposure to diverse perspectives and impedes our ability to think critically. We may start to see the world in black and white, ignoring the nuances and complexities that are essential for a well-rounded understanding of any issue. Moreover, algorithms can also influence our decisions by subtly nudging us towards certain choices. For example, online retailers use algorithms to recommend products based on our browsing history and purchase behavior. While this may seem convenient, it can also lead to a narrowing of our options and a reinforcement of our consumer habits. We may end up stuck in a loop of buying similar items, unaware of alternative products that could better suit our needs.- Algorithms have a profound impact on how we perceive the world and make decisions. They act as invisible gatekeepers, shaping the information we consume and the choices we make. As we rely more on algorithms to curate our online experience, it is crucial to be aware of their influence and strive to break free from the confines of the filter bubble. Only by actively seeking out diverse perspectives and challenging our own assumptions can we hope to truly understand the world around us.
