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The essence of investing is to purchase assets at a discount to their intrinsic value from "summary" of The Intelligent Investor, Rev. Ed by Benjamin Graham

Investing, at its core, revolves around the fundamental principle of acquiring assets for less than what they are truly worth. This concept forms the bedrock of successful investing, as it allows individuals to build wealth steadily and sustainably over time. By purchasing assets at a discount to their intrinsic value, investors position themselves to benefit from the potential growth and appreciation of these assets in the future. The idea of buying assets below their intrinsic value is not a new one; in fact, it has long been championed by legendary investors like Benjamin Graham. Graham, a pioneer in the field of value investing, believed that the key to successful investing lay in identifying opportunities where the market price of an asset was significantly lower than its true value. By doing so, investors could effectively "buy low" and set themselves up for potential gains down the road. One of the key advantages of buying assets at a discount to their intrinsic value is the margin of safety it provides. This margin of safety acts as a buffer against potential risks and uncertainties in the market, offering investors a level of protection in case things do not go as planned. By purchasing assets at a discount, investors can potentially limit their downside and increase their chances of achieving positive returns over the long term.
  1. The concept of purchasing assets at a discount to their intrinsic value is a powerful tool that can help investors navigate the complexities of the market and build a strong foundation for their investment portfolios. By focusing on the underlying value of assets rather than their current market price, investors can position themselves for success and create wealth over time. This approach requires patience, discipline, and a keen eye for value, but the potential rewards can be significant for those who adhere to this timeless principle.
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The Intelligent Investor, Rev. Ed

Benjamin Graham

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