The inevitability of disruptive forces in the market from "summary" of The Innovator's Solution by Clayton Christensen,Michael Raynor
Disruptive forces are an inherent part of the market, constantly reshaping industries and challenging established players. These forces are not a matter of if they will happen, but when they will happen. Companies must anticipate and prepare for disruption if they want to thrive in the long term. One of the key reasons for the inevitability of disruptive forces is the nature of innovation itself. As companies focus on improving their products and services to meet the needs of their existing customers, they often overlook the needs of potential new customers. These oversights create opportunities for disruptors to enter the market with simpler, more affordable solutions that appeal to underserved customers. Disruption also occurs because ...
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