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Successful companies often fail to adapt to disruptive technologies from "summary" of The Innovator's Dilemma by Clayton M. Christensen
Many successful companies eventually stumble when faced with disruptive technologies. This is because these companies are often so focused on satisfying the needs of their existing customers and maximizing profits that they fail to see the potential of these new technologies. Disruptive technologies typically start off as inferior to the established technologies in terms of performance. Consequently, successful companies often dismiss them as insignificant and not worth pursuing. However, over time, these disruptive technologies improve and eventually surpass the performance of the existing technologies. By the time the disruptive technologies have matured and become a threat to the established companies, it is often too late for these companies to catch up. This is because the successful companies have invested so much in their existing technologies that they struggle to shift their focus and resources to the new technologies. Additionally, the processes and structures that have made these companies successful in the past can also hinder their ability to adapt to disruptive technologies. These companies are often resistant to change and find it hard to disrupt their own business models in order to embrace the new technologies. Despite their resources and expertise, successful companies often struggle to innovate and adapt to disruptive technologies due to their own success. The very factors that have made them successful – such as a focus on profits, efficiency, and satisfying existing customers – can also be their downfall. In order to survive in today's rapidly changing business environment, companies must be willing to take risks, experiment with new technologies, and disrupt their own business models. Only by being open to change and willing to adapt can companies hope to stay ahead of the curve and remain successful in the long run.
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