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Market leaders struggle with disruptive competition from "summary" of The Innovator's Dilemma by Clayton M. Christensen
Market leaders often find themselves in a precarious position when faced with disruptive competition. These disruptive competitors enter the market with a different value proposition, targeting a different set of customers than the established players. Initially, market leaders dismiss these new entrants as insignificant or serving only niche markets. However, over time, these disruptive competitors improve their products or services, gradually encroaching on the market leader's customer base. The dilemma for market leaders lies in their focus on sustaining innovation to meet the needs of their existing customers. This focus on improving existing products or services, catering to the demands of the most profitable customers, can blind them to the potential of disruptive technologies. Market leaders often fail to see the threat posed by disruptive competitors until it is too late, and they have already lost significant market share. Moreover, the very processes and structures that made market leaders successful can hinder their ability to respond effectively to disruptive competition. These organiza...
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