Ignoring disruptive technologies leads to the downfall of successful companies from "summary" of The Innovator's Dilemma by Clayton Christensen
Disruptive technologies have the potential to disrupt industries and challenge established companies. These technologies are often ignored or dismissed by successful companies because they do not align with their existing business models and customer demands. However, failing to recognize and adapt to disruptive technologies can ultimately lead to the downfall of these successful companies. The concept of disruptive technologies is based on the idea that new technologies can emerge and create new markets or fundamentally change existing ones. These technologies may initially be inferior to existing products or services in terms of performance or features, but they offer other advantages such as lower cost or accessibility. Over time, disruptive technologies improve and eventually surpass established products, leading to a shift in market dominance. Successful companies are often focused on serving their existing customers and maximizing profits from their core products or services. They may overlook disruptive technologies that target different customer...
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