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Established companies must embrace disruptive technologies from "summary" of The Innovator's Dilemma by Clayton M. Christensen
Established companies often find themselves in a challenging position when faced with disruptive technologies. These technologies are typically inferior to the existing products in terms of performance, features, and even quality. As a result, these companies may dismiss them as not worthy of attention, focusing instead on improving their current offerings. However, what these companies fail to realize is that disruptive technologies have the potential to eventually surpass their own products in the market. This is because disruptive technologies start by targeting underserved or non-consumers, gradually improving their performance over time. As a result, they are able to attract a new customer base that is willing to trade off some features for other benef...
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