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Companies need to adapt quickly to disruptive technologies from "summary" of The Innovator's Dilemma by Clayton M. Christensen
Disruptive technologies have the potential to reshape industries and markets. Companies that fail to adapt quickly to these innovations risk being left behind. This is because disruptive technologies often start out as inferior to existing products or services in terms of performance or quality. However, they have the advantage of being more affordable or accessible, making them attractive to a new segment of customers. As disruptive technologies continue to improve at a rapid pace, they eventually reach a point where they surpass the capabilities of existing products or services. At this stage, companies that were slow to respond find themselves at a significant disadvantage. They may struggle to compete with new entrants who have embraced the disruptive technology and built their business models around it. One of the key challenges for companies facing disruptive technologies is the tendency to focus on their existing customers and markets. This can be a trap, as disruptive technologies often appeal to different customer segments with different needs and preferences. Companies that are too focused on serving their existing customers may overlook the potential of these new markets, allowing competitors to gain a foothold. Another obstacle to adapting to disruptive technologies is the fear of cannibalizing existing products or services. Companies may be hesitant to invest in new technologies that could disrupt their current revenue streams. However, this short-term mindset can be detrimental in the long run, as failing to adapt to disruptive technologies can lead to obsolescence. To successfully navigate disruptive technologies, companies must be willing to experiment, take risks, and be open to new ways of doing business. This requires a culture of innovation and a willingness to challenge the status quo. Companies that embrace disruption as an opportunity rather than a threat are more likely to thrive in an ever-changing market landscape.
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