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Companies must anticipate and respond to disruptive threats from "summary" of The Innovator's Dilemma by Clayton M. Christensen

Disruptive threats can be incredibly damaging to a company, as they have the power to completely upend the status quo and render existing products or services obsolete. Many companies fail to recognize the potential impact of disruptive threats, as they are often focused on maintaining their current market position and serving their existing customers. However, it is essential for companies to anticipate and respond to disruptive threats in order to survive and thrive in the long term. One of the key challenges in dealing with disruptive threats is that they often come from unexpected sources. These threats can emerge from new technologies, new business models, or new entrants to the market that offer a more innovative or cost-effective solution. Companies that are caught off guard by these disruptive threats may find themselves strugglin...
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    The Innovator's Dilemma

    Clayton M. Christensen

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