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Companies must anticipate and respond to disruptive threats from "summary" of The Innovator's Dilemma by Clayton M. Christensen
Disruptive threats can be incredibly damaging to a company, as they have the power to completely upend the status quo and render existing products or services obsolete. Many companies fail to recognize the potential impact of disruptive threats, as they are often focused on maintaining their current market position and serving their existing customers. However, it is essential for companies to anticipate and respond to disruptive threats in order to survive and thrive in the long term. One of the key challenges in dealing with disruptive threats is that they often come from unexpected sources. These threats can emerge from new technologies, new business models, or new entrants to the market that offer a more innovative or cost-effective solution. Companies that are caught off guard by these disruptive threats may find themselves struggling to compete and losing market share rapidly. To effectively anticipate and respond to disruptive threats, companies must be willing to challenge their existing business models and strategies. This may involve taking risks, exploring new opportunities, and investing in areas that are not currently part of their core business. Companies that are able to adapt and evolve in response to disruptive threats are more likely to succeed in the long term. It is also important for companies to foster a culture of innovation and experimentation within their organizations. This can help them stay ahead of potential disruptive threats and be better prepared to respond when they arise. By encouraging employees to think creatively, take risks, and explore new ideas, companies can position themselves to thrive in a rapidly changing business environment.- Companies that are able to anticipate and respond to disruptive threats are more likely to remain competitive and achieve long-term success. By staying vigilant, being willing to adapt, and fostering a culture of innovation, companies can position themselves to not only survive disruptive threats but also to capitalize on the opportunities they present.
