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Understand the importance of a just cause from "summary" of The Infinite Game by Simon Sinek

A just cause is essential for any organization aiming to play the infinite game. It is the foundational reason for the existence of the organization, beyond just making money or beating the competition. A just cause is about advancing a cause bigger than oneself, about contributing to a greater good that benefits society as a whole. When leaders understand the importance of a just cause, they are able to inspire and motivate their teams to work towards a common goal that transcends individual interests. A just cause gives people a sense of purpose and fulfillment, driving them to achieve more than they thought possible. It creates a sense of belonging and unity within the organization, fostering a culture of trust and collaboration. A just caus...
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    The Infinite Game

    Simon Sinek

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