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Tracking is ubiquitous from "summary" of The Inevitable by Kevin Kelly

Tracking is now a part of our everyday lives. The act of monitoring our movements, activities, and preferences is so ingrained in our society that we often don't even realize it's happening. Companies track our online behavior to better target us with ads, while fitness trackers keep tabs on our steps and heart rates. We willingly share our location with friends and family through social media apps, and even our smartphones track our every move. The ubiquity of tracking is a natural evolution of our increasingly connected world. As technology advances, so too...
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    The Inevitable

    Kevin Kelly

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