Focus on making something remarkable from "summary" of The Icarus Deception by Seth Godin
The concept of making something remarkable is about creating work that stands out, work that makes people stop and take notice. This means putting in the effort to go beyond what is expected, to push the boundaries of what is possible. It's about not settling for mediocrity, but striving for excellence in everything you do. Simplicity is key when it comes to making something remarkable. It's about cutting through the noise and getting straight to the point. By focusing on the core message or idea, you can create something that is powerful and impactful. This simplicity allows your work to resonate with your audience, making it more memorable and effective. Clarity is also essential in making something remarkable. You need to be able to clearly communicate your message or idea in a way that is easy to understand. This means eliminating ambiguity and confusion, and presenting your work in a way that is compelling and engaging. By being clear in your communication, you can ensure that your work has maximum impact. Coherence is another important aspect of making something remarkable. Your work needs to be consistent and cohesive, with all elements working together to create a unified whole. This coherence helps to create a sense of flow and connection, making your work more compelling and convincing. By ensuring that all aspects of your work align with your co...
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