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Conformity is the tendency to adjust one's attitudes or behaviors to align with those of a group from "summary" of The Handbook of Social Psychology by Daniel Todd Gilbert,Susan T. Fiske,Gardner Lindzey

Conformity refers to the natural human inclination to adjust one's attitudes or behaviors to match those of a group. This phenomenon is a fundamental aspect of social interaction and plays a significant role in shaping individual behavior within a society. When individuals conform to group norms, they are essentially aligning themselves with the prevailing beliefs, values, and behaviors of the group. The concept of conformity has been extensively studied in social psychology, with researchers seeking to understand the underlying mechanisms and processes that drive this behavior. Through various experiments and observations, psychologists have identified several factors that influence the extent to which individuals conform to group norms. These factors include the size and unanimity of the group, the level of ambiguity in the situation, and the presence of social influence. One of the key reasons why individuals conform to group norms is the need for social acceptance and approval. People often conform to avoid reject...
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    The Handbook of Social Psychology

    Daniel Todd Gilbert

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