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Animal spirits play a role in economic decisions from "summary" of The General Theory of Employment, Interest, and Money by John Maynard Keynes

In the field of economics, there is a concept that is often overlooked, but which plays a crucial role in shaping economic decisions. This concept is known as "animal spirits." Animal spirits refer to the emotions and instincts that guide human behavior, particularly in the realm of economic decision-making. These animal spirits can manifest in various ways, such as confidence, fear, optimism, or pessimism. According to Keynes, animal spirits are a key determinant of economic activity. When individuals are feeling optimistic and confident, they are more likely to engage in investment and consumption, thus driving economic growth. On the other hand, when individuals are gripped by fear or pessimism, they may hoard their resources and refrain from spending, leading to economic stagnation. In essence, animal spirits can be thought of as the driving force behind economic fluctuations. They can create cycles of booms and busts, as well as periods of expansion and contraction. Thus, understanding and managing animal spirits is crucial for policymakers seeking to foster a stable and prosperous economy. Keynes believed that traditional economic models, which focused solely on rational decision-making based on objective data, were too simplistic. In reality, human behavior is influenced by a complex interplay of emotions, instincts, and social factors. Therefore, to truly understand and predict economic outcomes, one must take into account the role of animal spirits. By acknowledging the impact of these intangible forces on economic decisions, policymakers can develop more effective strategies for promoting growth and stability.
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    The General Theory of Employment, Interest, and Money

    John Maynard Keynes

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