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Amazon continues to invest in innovation and expansion from "summary" of The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone
Amazon's relentless pursuit of growth in the early years meant that it was constantly searching for new categories of merchandise to sell, new technologies to employ, and new customers to reach. Amazon began to offer software developers access to its technology infrastructure, so they could host their own applications on Amazon's servers. This marked the beginning of Amazon Web Services, which would eventually become one of the company's most important businesses. Bezos was convinced that the future of computing lay in the cloud, and he was determined to position Amazon as a leader in the field. Amazon's expansion into new markets was not always smooth. The company faced fierce competition from well-established retailers, and its relentless focus on low prices often meant that it operated on razor-thin profit margins. But Bezos was undeterred. He believed that Amazon's long-term success depended on its ability to innovate and adapt to changing market conditions. Bezos was not afraid to experiment, and he encouraged his employees to take risks and think creati...
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