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Visual cues stimulate eating habits from "summary" of The End of Overeating by David A. Kessler

The sight of food can trigger powerful urges to eat. Our brains are wired to respond to visual cues that signal the presence of food. This is a survival mechanism that has served us well throughout evolution. When our ancestors saw food, they knew it was time to eat and fuel their bodies for the next hunt or gathering expedition. In today's world, however, the abundance of food and the constant barrage of visual cues have hijacked this primal instinct. Food is everywhere we look - on billboards, TV commercials, and even in our own homes. These visual cues stimulate our eating habits in ways we may not even be aware of. We find ourselves reaching for a bag of chips simply because we saw a picture of them on a billboard earlier that day. The food industry is well aware of the power of visual cues. They use bright colors, appetizing images, and clever packa...
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    The End of Overeating

    David A. Kessler

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