Conflict directed by memes from "summary" of The Electric Meme by Robert Aunger
Conflict between societies can be caused and directed by the spread of ideas and beliefs, known as memes, throughout the group. These memes can shape our behavior and opinions, leading to disagreements between members of the same community.- Conflicts stemming from memes can be characterized by either malicious or seemingly positive intent. They may lead to communication breakdowns and misconceptions due to their extremely powerful presence in the digital sphere.
- The prevalence of memes has made them a viable tool for both individual users as well as marketers who spread information and ideas on an often global basis.