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Companies should prioritize reducing customer effort from "summary" of The Effortless Experience by Matthew Dixon,Nick Toman,Rick DeLisi
The key idea here is that companies must make it as easy as possible for their customers to do business with them. This means reducing the amount of effort that customers have to put in when using their products or services. To achieve this, companies need to focus on eliminating obstacles and simplifying processes. This can involve streamlining their customer service systems, providing clear and concise instructions, and making their products more intuitive and user-friendly. By prioritizing the reduction of customer effort, companie...
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