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Set clear objectives from "summary" of The Effective Executive by Peter Drucker

The most important step in being effective is to set clear objectives. Without clear objectives, it is impossible to make effective decisions, to set priorities, to allocate resources, to execute plans, or to measure results. Clear objectives enable an executive to concentrate on the important tasks, to ignore the irrelevant ones, and to make the best use of his or her time and energy. Clear objectives must be simple, clear, and specific. They should be expressed in terms of results rather than activities, in terms of desired outcomes rather than steps to be taken. Clear objectives should be challenging yet achievable, motivating individuals and teams to excel. They should also be measurable and time-bound, enabling executives to track progress and adjust their plans as necessary. Setting clear objectives requires careful thought and consideration. Executives must analyze the external environment, assess internal capabilities, and align objectives with the organization's mission and strategy. They must also involve key stakeholders in the objective-setting process, ensuring buy-in and commitment from all parties involved. Once clear objectives are set, executives must communicate them effectively to all levels of the organization. Communication ensures alignment and coordination, enabling individuals and teams to work towards a common goal. Regular feedback and monitoring are also essential to ensure that objectives are being met and to make adjustments as needed.
  1. Setting clear objectives is the foundation of effectiveness. Clear objectives enable executives to focus their efforts, make informed decisions, and achieve results. By setting clear objectives, executives can lead their organizations to success and drive continuous improvement and innovation.
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The Effective Executive

Peter Drucker

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