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Building trust and loyalty leads to repeat business from "summary" of The E-Myth Revisited by Michael E. Gerber
In the world of business, there is a fundamental truth that cannot be ignored: customers are the lifeblood of any successful enterprise. Without them, a business simply cannot survive. And yet, many entrepreneurs make the mistake of focusing solely on attracting new customers, while neglecting the ones they already have. This is a critical error that can have serious consequences for the long-term viability of a business. Building trust and loyalty with your customers is essential if you want to keep them coming back for more. When customers feel valued and appreciated, they are more likely to return to your business again and again. They become not just customers, but loyal advocates for your brand, spreading the word to their friends and family and helping to attract new business in the process. One of the key ways to build trust and loya...
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