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Usercentered design is essential for success from "summary" of The Design of Everyday Things by Donald A. Norman

User-centered design is a crucial factor in the success of any product. By focusing on the needs and preferences of the users, designers can create products that are intuitive, easy to use, and satisfying. This approach involves understanding the goals and motivations of the users, as well as their limitations and abilities. It requires empathy and a deep understanding of human behavior and psychology. Designing with the user in mind allows for the creation of products that meet the users' needs and expectations. It ensures that the product is not only functional but also enjoyable to use. By involving users in the design process, designers can gather valuable feedback and make improvements based on real-world usage. This iterative approach leads to better products that truly meet the needs of the users. User-cente...
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    The Design of Everyday Things

    Donald A. Norman

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