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Good design makes use of natural mappings from "summary" of The Design of Everyday Things by Don Norman

Natural mappings take advantage of the physical and psychological aspects of people's behavior. By aligning the design of a product with the natural way people perceive and interact with the world, designers can create intuitive and easy-to-use products. This principle is rooted in the idea that good design should make use of existing knowledge and experience to make interactions more seamless and efficient. When a design makes use of natural mappings, it reduces the cognitive load on users by eliminating the need for them to learn new ways of interacting with a product. Instead of having to memorize complex instructions or symbols, users can rely on their existing knowledge and instincts to navigate the product effortlessly. This simplicity and familiarity make for a more enjoyable and efficient user experience. Clarity and coherence are essential elements of natural mappings. The design should clearly communicate the relationship between the controls and their functions, making it easy for users to understand how to interact with the product. By maintaining a logical sequencing of information and actions, designers can ensure that users can easily follow the flow of the interaction and accomplish their tasks without confusion. Transition words and phrases help guide users through the design, signaling changes in information or actions. Consistency in tone and style is also crucial to maintain a cohesive user experience. By using grammar and syntax that are familiar to users, designers can create a more intuitive and accessible design that resonates with the target audience. Contextual understanding is another key aspect of natural mappings. Designers should consider the environment in which the product will be used and tailor the design to fit seamlessly into users' daily lives. By using natural language and incorporating elements that users can easily relate to, designers can enhance user engagement and create a more meaningful connection with the product.
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    The Design of Everyday Things

    Don Norman

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