Setting goals and staying motivated in design from "summary" of The Big Book of Graphic Design by Roger Walton
Setting goals is an essential part of any design process. By establishing clear objectives, designers can focus their efforts and work towards specific outcomes. Whether it's creating a new logo, designing a website, or developing a brand identity, having a goal in mind helps guide the design process and ensures that the final product meets the client's needs and expectations. However, setting goals is only the first step. Staying motivated throughout the design process is just as important. Design projects can be challenging and time-consuming, and it's easy to lose focus or become discouraged. To stay motivated, designers need to remind themselves of the purpose of their work and the impact it will have on the end user. Whether it's improving a user's experience, communicating a message effectively, or solving a problem creatively, staying connected to the purpose behind the design can help keep motivation levels high. One way to stay motivated is to break larger goals into smaller, manageable tasks. By setting achievable milestones along the way, designers can track their progress and stay motivated as they see their work taking shape. Celebrating small victories can also help boost morale and keep designers engaged in the design process. Another strategy for staying motivated is to seek inspiration from other designers and artists. By studying the work of others, designers can learn new techniques, gain fresh perspectives, and reignite their passion for design. Attending design conferences, workshops, and exhibitions can also provide opportunities for networking and collaboration, which can help keep motivation levels high.- Setting goals and staying motivated in design is about maintaining a clear vision, staying connected to the purpose behind the work, and finding inspiration in the world around us. By setting goals, breaking them into manageable tasks, and seeking inspiration from others, designers can stay motivated and produce their best work. Design is a challenging field, but with determination, passion, and a clear sense of purpose, designers can overcome obstacles and achieve their goals.
