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Investors want to see traction and growth from "summary" of The Art of Startup Fundraising by Alejandro Cremades
Investors are always on the lookout for startups that are gaining traction and experiencing growth. This is because traction and growth are key indicators of a startup's potential for success. When investors see that a startup is gaining traction, it shows them that the startup is able to attract customers and generate revenue. This is a clear sign that there is demand for the startup's product or service in the market. Investors want to see that a startup is able to acquire customers and retain them over time. This demonstrates that the startup has a solid product-market fit and is able to meet the needs of its target customers. Furthermore, investors want to see that a startup is experiencing growth in terms of revenue, user base, or other key metrics. Growth is an important indicator of a startup's ability to scale and become a sustainable business in the long run. When investors see that a startup is growing, it shows them that the startup is on the right track and is moving in the right direction. This gives investors confidence that their investment will yield returns in the future.
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