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Tailor your message to fit your audience's needs and interests from "summary" of The Art of Public Speaking, PowerWeb and Topic Finder by Stephen E. Lucas,Susan M. Zaeske
When preparing a speech, it is essential to consider the needs and interests of your audience. This means taking the time to understand who they are, what they care about, and what they hope to gain from your presentation. By tailoring your message to fit their specific needs and interests, you can increase the likelihood that they will be engaged and receptive to your ideas. One way to do this is by conducting research beforehand to gather information about your audience. This could involve talking to people who will be attending your speech, reviewing demographic data, or even conducting surveys or focus groups. The more you know about your audience, the better equipped you will be to craft a message that resonates with them. In addition to understanding your audience, it is also important to consider how your message will be perceived. This means thinking about the language you use, the examples you provide, and the overall tone of your speech. For example, if you are speaking to a group of professionals, you may want to use more technical language and provide detailed examples to support your points. On the other hand, if you are speaking to a more general audience, you may want to use simpler language and provide more relatable examples.- The goal of tailoring your message to fit your audience's needs and interests is to create a connection with them. By showing that you understand and care about what matters to them, you can build trust and credibility, making it more likely that they will be receptive to your message. So, take the time to get to know your audience, consider how your message will be perceived, and make adjustments as needed to ensure that your speech is engaging and impactful.
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