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Follow up and nurture relationships continuously from "summary" of The Art of Persuasion by Bob Burg
Building meaningful connections requires more than just initial interactions; it demands consistent engagement and attention. Relationships, like any other valuable asset, need nurturing to thrive. When you reach out after a meeting or a significant event, you reaffirm your interest and commitment. This simple act of follow-up can be as straightforward as a quick message expressing gratitude or sharing a relevant article. Such gestures reinforce the bond you’re cultivating. Engagement should not be a one-time effort. Regular check-ins, whether through calls, emails, or social media, keep the lines of communication open. This ongoing dialogue fosters trust and familiarity, which are crucial in any relationship. Sharing insigh...
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