Empathize with the end user from "summary" of The Art of Innovation by Tom Kelley
Empathy is a key element in the design process. It involves putting oneself in the shoes of the end user, understanding their needs, desires, and frustrations. By empathizing with the end user, designers can create products and experiences that truly resonate with the people they are intended for. To truly empathize with the end user, designers must go beyond simply asking for feedback or conducting surveys. They must observe users in their natural environment, paying close attention to how they interact with the world around them. This observational research can provide valuable insights into the needs and preferences of the end user, helping designers to create ...
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