Challenge assumptions and traditional thinking from "summary" of The Art of Innovation by Tom Kelley
At IDEO, we firmly believe that in order to foster true innovation, one must be willing to challenge assumptions and traditional thinking. This is a fundamental principle that guides our approach to problem-solving and creativity. By questioning the status quo and pushing boundaries, we are able to break free from the constraints of conventional wisdom and explore new possibilities. When we challenge assumptions, we are essentially questioning the underlying beliefs and biases that shape our thinking. This requires a willingness to suspend judgment and open ourselves up to different perspectives. By doing so, we are able to uncover hidden opportunities and reframe problems in a way that leads to innovative solutions. Traditional thinking, on the other hand, can often stifle creativity and limit our ability to see beyond what is already known. By challenging conventional wisdom and pushing the boundaries of what is possible, we are able to break free from the constraints of the familiar and embrace the unknown. This mindset of exploration and experimentation is essential for driving innovation and creating breakthrough solutions. In practice, challenging assumptions and traditional thinking requires a certain level of courage and willingness to take risks. It means being comfortable with ambiguity and embracing uncertainty. It also requires a willingness to fail and learn from mistakes, as true innovation often involves a process of trial and error. By challenging assumptions and traditional thinking, we are able to tap into our creative potential and unlock new possibilities. This mindset of curiosity and openness is what allows us to push the boundaries of what is possible and create meaningful change. It is a key ingredient in the recipe for innovation and a mindset that we strive to cultivate in everything we do.
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