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Consumer welfare is the cornerstone of antitrust policy from "summary" of The Antitrust Paradox by Robert Bork

Consumer welfare is the primary concern of antitrust policy. The ultimate goal of antitrust law should be to promote consumer welfare by ensuring the most efficient allocation of resources. This means that competition should be protected and preserved in order to benefit consumers through lower prices, higher quality products, and greater innovation. Antitrust policy should not be used to protect inefficient competitors or to promote other social or political goals. The focus should be on maximizing consumer welfare by allowing market...
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    The Antitrust Paradox

    Robert Bork

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