Consumer choice drives markets from "summary" of The Antitrust Paradox by Robert Bork
The central idea that underlies the functioning of markets is the concept that consumer choice is the driving force behind economic transactions. This principle dictates that individuals, through their decisions on what goods and services to purchase, have the power to shape the direction of markets. Consequently, businesses are incentivized to cater to the preferences of consumers in order to attract their patronage. Consumer choice is a powerful mechanism that compels firms to compete with one another by offering better products, lower prices, or more innovative solutions. In this way, the process of market competition is fundamentally linked to the freedom of consumers to make choices bas...
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