The concept of trend forecasting in fashion from "summary" of The Anatomy of Fashion by Colin McDowell
Trend forecasting in fashion is a complex and multi-faceted process that involves analyzing a wide range of influences, from cultural shifts to technological developments. This process is not simply about predicting what colors or silhouettes will be popular in the coming season; it is about understanding the broader trends that are shaping the fashion industry as a whole. At its core, trend forecasting is about identifying the underlying currents that are driving change in the fashion world. This requires a deep understanding of history, sociology, psychology, and economics, as well as a keen eye for detail and an ability to think creatively. Trend forecasters must be able to draw connections between seemingly unrelated events and phenomena, and to extrapolate from them what the future of fashion might look like. One of the key tools that trend forecasters use is trend analysis, which involves examining data from a wide range of sources to identify patterns and trends. This can include everything from sales figures and consumer survey...
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