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Play to people’s fantasies from "summary" of The 48 Laws Of Power by Robert Greene
This law is simple enough to be almost a cliché: the fantasies of people are deeply felt. They are often so powerful that they will cloud people’s judgment and make them blind to the most obvious facts. To ignore this law is to risk disaster. You must play to people’s fantasies if you want to succeed. This means giving them something dramatic to believe in, something larger than life. It means appealing to their emotions rather than to their reason. People are drawn to those who can create a world that is more exciting and vivid than their own. They want to be transported out of their routine lives and into a realm of pure fantasy. To play to people’s fantasies, you must understand what drives them. You must know what they desire most deeply, what they fear most intensely. You must be able to manipulate these desires and fears to your advantage. You must be able to create a story that will captivate them, that will ...
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