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Play to people’s fantasies from "summary" of The 48 Laws Of Power by Robert Greene
This law is simple enough to be almost a cliché: the fantasies of people are deeply felt. They are often so powerful that they will cloud people’s judgment and make them blind to the most obvious facts. To ignore this law is to risk disaster. You must play to people’s fantasies if you want to succeed. This means giving them something dramatic to believe in, something larger than life. It means appealing to their emotions rather than to their reason. People are drawn to those who can create a world that is more exciting and vivid than their own. They want to be transported out of their routine lives and into a realm of pure fantasy. To play to people’s fantasies, you must understand what drives them. You must know what they desire most deeply, what they fear most intensely. You must be able to manipulate these desires and fears to your advantage. You must be able to create a story that will captivate them, that will sweep them away. This is not about telling lies or deceiving people. It is about tapping into their most secret desires and exploiting them for your own gain. People want to believe in something larger than themselves. They want to be part of something grand and glorious. They want to feel like they are part of a great adventure. To play to people’s fantasies is to give them a taste of this adventure. It is to make them feel like they are on the brink of something amazing, something extraordinary. It is to make them feel like they are special, like they are chosen. It is to make them feel like they are part of something bigger than themselves. When you can do this, you will have people eating out of the palm of your hand. You will have them following you blindly, willing to do whatever you ask of them. You will have them under your spell, ready to do your bidding. This is the power of playing to people’s fantasies.
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