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Law 27: Play on people’s need to believe to create a cultlike following from "summary" of The 48 Laws of Power in Practice by Jon Waterlow,Andrea Domenichini

Law 27 explores the power of belief and its ability to create a devoted following. By tapping into people’s need to believe in something greater than themselves, you can cultivate a sense of loyalty and obedience similar to that found in a cult. This law is about understanding the psychological mechanisms that drive individuals to seek guidance and purpose in a charismatic leader or a set of beliefs. To effectively employ this law, you must present yourself as a figure worthy of admiration and trust. This can be achieved through charisma, confidence, and the ability to articulate a compelling vision. By embodying these qualities, you can establish yourself as a leader worth following, someone who can offer solace and direction to those in need. Creating a cult-like...
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    The 48 Laws of Power in Practice

    Jon Waterlow

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