Law of the Variable claims successful marketing requires you to change the variables of the marketing mix from "summary" of The 22 Immutable Laws of Marketing by Al Ries,Jack Trout
Successful marketing hinges on the ability to adapt the variables of the marketing mix. This concept underscores that the dynamic nature of the marketplace demands marketers to be flexible and responsive to changing consumer needs and competitive landscapes. The marketing mix—product, price, place, and promotion—serves as the foundational framework that influences consumer behavior.
First, consider the product. Innovations, features, or variations can attract different segments of the market. A product that remains static risks obsolescence in a world where consumer preferences shift rapidly. Brands must be vigilant and ready to refresh their offerings to maintain relevance.
Price is another critical variable. Adjusting pricing strategies can generate interest and drive sales, but it requires a careful balance. A price reduction might boost volume, while premium pricing can position a brand as a luxury choice. Understanding the target audience's ...
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