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The law of perspective from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
The law of perspective is crucial in the world of branding. It states that the effects of a branding effort are always greatest in the beginning. This means that when a new brand enters the market, it has the opportunity to make a big impact quickly. However, as time goes on, the impact of the brand diminishes. This is because the brand becomes more established and familiar to consumers. Many companies make the mistake of thinking that they can sustain the same level of impact over time. They pour more and more resources into their branding efforts, hoping to recapture the initial success. However, this is often a fruitless endeavor. Instead, companies should focus on creating new brands or sub-brands to continue making a big impact in the ma...
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