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Marketing is about getting and keeping customers from "summary" of The 1-Page Marketing Plan by Allan Dib
Marketing is not just about making a sale. It's about building a relationship with your customers that goes beyond the initial transaction. You want to attract customers to your business, but you also want to keep them coming back for more. This is where the real value lies - in the long-term relationship you have with your customers. To do this effectively, you need to understand your customers' needs and desires. What are they looking for in a product or service? What problems do they need solving? By understanding your customers on a deeper level, you can tailor your marketing efforts to meet their specific needs and provide them with real value. Once you've attracted a customer to your business, the next step is to keep them engaged. This means staying in touch with them, providing them with valuable information, and making sure they are satisfied with their experience. By keeping the lines of communication open, you can build trust with your customers and keep them coming back for more. In today's competitive marketplace, it's not enough to simply acquire new customers. You need to focus on retaining them as well. This is where the real growth and profitability of your business lies. By developing strong relationships with your customers and providing them with exceptional value, you can turn them into loyal advocates for your brand.- Marketing is about more than just making a sale. It's about creating lasting relationships with your customers that keep them coming back for more. By focusing on both acquiring and retaining customers, you can build a strong foundation for long-term success in your business.
