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Connecting emotionally is persuasive from "summary" of Técnicas de Persuasão by Adenilson Giovanini
To persuade someone, you must first connect with them emotionally. This is a fundamental concept in the art of persuasion. When you establish an emotional connection with your audience, you create a bond that can influence their thoughts and actions. People are more likely to be persuaded by someone they feel a connection with, someone who understands their emotions and can relate to them on a deeper level. Emotional connection is powerful because it allows you to tap into the subconscious mind of your audience. Emotions play a significant role in decision-making, often more so than logic or reason. When you connect emotionally with someone, you appeal to their emotions, making your message more compelling and persuasive. This is why emotional storytelling is such an effective tool in persuasion. By sharing stories that evoke strong emotions, you can create a lasting impact on your audience. Furthermore, emotional connection fosters trust and credibility. When people feel understood and supported, they are more likely to trust the person they are interacting with. This trust is essential in persuasion because people are more willing to be persuaded by someone they trust. By building an emotional connection with your audience, you can establish yourself as a credible source and increase the likelihood of them being persuaded by your message.- Connecting emotionally is a powerful persuasion technique that can help you influence others effectively. By appealing to the emotions of your audience, you can create a strong bond that makes your message more persuasive and compelling. Emotional connection allows you to tap into the subconscious mind, foster trust and credibility, and ultimately increase your chances of persuading others.
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