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Creating a strong narrative enhances communication from "summary" of Supercomunicadores by Charles Duhigg
When we communicate with others, we often rely on facts and figures to get our point across. However, research shows that simply presenting data is not enough to truly engage our audience. This is where the power of storytelling comes in. By creating a strong narrative, we can capture the attention of our listeners and make our message more memorable. A strong narrative helps to frame the information we are presenting in a way that is relatable and easy to understand. Instead of bombarding our audience with data points, we can use storytelling to make our message more compelling. By weaving together facts and anecdotes, we can create a narrative that resonates with our listeners on a deeper level. In his book, 'Supercomunicadores', Charles Duhigg discusses how storytelling can enhance communication. He explains that by incorporat...
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