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Cognitive dissonance can be a powerful motivator for change from "summary" of Summary of The Power of Habit by Charles Duhigg by Instaread

Cognitive dissonance is the discomfort that arises when a person holds two conflicting beliefs or values. When faced with cognitive dissonance, individuals experience psychological tension as they try to reconcile their contradictory thoughts. This discomfort can be a powerful motivator for change because people are often driven to reduce this tension by modifying their beliefs or behaviors. According to Duhigg, cognitive dissonance can play a significant role in breaking bad habits and fostering positive changes. For example, when someone realizes that their smoking habit is detrimental to their health...
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    Summary of The Power of Habit by Charles Duhigg

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