Understand the principles of marketing from "summary" of Summary of The Personal MBA by Alexander Cooper
Marketing is the art of finding, attracting, and keeping customers. It is about understanding what people want and need and finding a way to give it to them. To be successful in marketing, you need to understand the principles that guide the decisions and actions of successful marketers.
One of the fundamental principles of marketing is the concept of positioning. Positioning refers to how you want your product or service to be perceived by your target market. It involves creating a unique identity for your offering that sets it apart from the competition. When you have a strong position in the minds of your customers, they are more likely to choose your product over others.
Another important principle of marketing is the idea of differentiation. Differentiation is all about making your product or service stand out from the crowd. By highlighting the unique features and benefits of what you have to offer, you can attract customers who are looking fo...
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