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Use contrast to highlight key data points and insights from "summary" of Storytelling with Data by Cole Nussbaumer Knaflic

Contrast serves as a powerful tool in data visualization, enhancing comprehension and retention of critical information. By strategically employing contrasting colors, sizes, or shapes, key data points can leap from the background, drawing the viewer’s attention precisely where it’s needed. This technique transforms a sea of information into a narrative where the most important insights stand out. Consider using a bold color for a single line graph amidst muted tones for other lines. This approach ensures that viewers instantly recognize the most significant trend. Similarly, varying sizes can emphasize the magnitude of differences among categories—larger elements suggest greater importance or value, guiding ...
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    Storytelling with Data

    Cole Nussbaumer Knaflic

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