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Maintain consistency in design for a cohesive feel throughout from "summary" of Storytelling with Data by Cole Nussbaumer Knaflic
Creating a cohesive visual experience relies heavily on the consistent application of design elements across all materials. When colors, fonts, and layouts are uniform, they foster familiarity and help guide the audience’s understanding. This principle isn't just about aesthetics; it’s about enhancing clarity and comprehension. Each visual should complement the others, forming a unified narrative that draws the viewer in. Consider how color impacts perception. A carefully chosen palette can evoke specific emotions or highlight important information, but if colors clash or vary too dramatically, the message can become muddled. Similarly, typography plays a crucial role. Consistent font choices establis...
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