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The launch of the Apple Card marked Apple's foray into the financial services sector from "summary" of STEVE JOBS by WALTER. ISAACSON
The Apple Card was a pivotal moment for Apple, representing a significant shift into the realm of financial services. It was a departure from their traditional focus on hardware and software, signaling a new direction for the tech giant. By venturing into the financial sector, Apple was able to leverage its vast customer base and brand loyalty to offer a new product that appealed to a wide range of consumers. The launch of the Apple Card was met with great anticipation and excitement, as people were eager to see how Apple would disrupt the financial services industry. With its sleek design and innovative features, the Apple Card quickly became a status symbol for tech-savvy individuals. It offered benefits such as daily cash back rewards, budgeting tools, and enhanced security features, setting a new standard for credit cards. Apple's entry into the financial services sector was not without its cha...
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