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Jobs' emphasis on design and aesthetics set Apple apart from its competitors from "summary" of STEVE JOBS by WALTER. ISAACSON

Jobs' obsession with design and aesthetics was a defining feature of Apple's products. He believed in creating devices that were not just functional, but also beautiful and intuitive. Jobs understood that people form emotional connections with the objects they use every day, and he wanted Apple products to inspire that kind of loyalty. From the sleek lines of the iPhone to the minimalist design of the MacBook, every aspect of Apple's products was carefully considered. Jobs was known for his attention to detail, often spending hours debating the placement of a single button or the shade of a particular color. For Jobs, design was not just about making something look good – it was about creating a seamless user experience. This emphasis on design set Apple apart from its competitors, who often focused more on technical specifications than on aesthetics. While other companies were churning out clunky, complicated devices, Apple was producing sleek, user-friendly products that appealed to a wide range of consumers. Jobs understood that good design was not just a matter of appearance – it was also about function and usability. By prioritizing design and aesthetics, Jobs was able to create a brand that stood out in a crowded marketplace. Apple products became synonymous with quality and innovation, attracting a loyal customer base that valued both style and substance. Jobs' insistence on simplicity and elegance in design helped Apple become one of the most successful companies in the world, proving that beauty and functionality could coexist in perfect harmony.
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    STEVE JOBS

    WALTER. ISAACSON

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