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Jobs' ability to anticipate consumer trends was a key factor in Apple's success from "summary" of STEVE JOBS by WALTER. ISAACSON

Steve Jobs had a unique ability to foresee what consumers wanted before they even knew it themselves. He was not one to rely solely on focus groups or market research; instead, he had an innate sense of intuition when it came to understanding people's needs and desires. This intuitive understanding allowed him to anticipate trends and develop products that would resonate with consumers on a deep level. One of Jobs' most notable successes in this regard was the creation of the iPod. At a time when MP3 players were clunky and difficult to use, Jobs saw an opportunity to revolutionize the way people listened to music. He understood that consumers wanted a device that was sleek, simple, and easy to use - qualities that were sorely lacking in existing products on the market. By anticipating this trend towards simplicity and elegance, Jobs was able to create a product that would go o...
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    STEVE JOBS

    WALTER. ISAACSON

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