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Trust is built on shared values from "summary" of Start with Why by Simon Sinek
Trust is not simply a matter of following a set of rules or guidelines. It is a feeling that comes from a deep connection with others based on shared values. When we share the same beliefs and principles as those around us, trust naturally begins to form. This is why it is so important to find common ground with others, as it lays the foundation for a strong and lasting relationship. When individuals or organizations have shared values, they are able to communicate more effectively and work towards a common goal. This shared understanding creates a sense of unity and purpose that is essential for building trust. Without this common ground, it is difficult to establish the level of trust needed for a relationship to thrive. Shared values a...
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