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Start with why, always from "summary" of Start with Why by Simon Sinek
Why do some people and organizations achieve things that defy all assumptions? Why do some people command greater loyalty from customers and employees alike? Why can some leaders inspire while others can't? The answer lies in the concept of starting with why. When we start with why, we begin with a clear sense of purpose, cause, or belief that drives everything we do. Starting with why is about looking beyond what we do or how we do it, and focusing on why we do it in the first place. By starting with why, we tap into the part of the brain that controls decision-making and emotions. This is where gut decisions stem from, where trust and loyalty are formed. When we lead with our why, we communicate on a deeper level that resonates with others. People are drawn to those who share their beliefs and values. By starting with why, we can inspire action, build trust, and create lasting relationships. Starting with why is not just about having a mission statement or a marketing slogan. It's about understanding the fundamental reasons behind our actions and decisions. It's about being able to articulate what we believe in a way that others can understand and connect with. When we start with why, we give others a reason to care, to listen, and to follow. We create a sense of purpose that goes beyond profit or success. In a world filled with noise and distractions, starting with why cuts through the clutter and captures attention. It gives us a clear direction to follow and a filter to make decisions. When we start with why, we can inspire others to join us on our journey. We can create a movement that transcends individual interests and brings people together. Starting with why is not just a strategy; it's a way of life. It's a mindset that shapes everything we do and sets us apart from the rest. When we start with why, we align our actions with our beliefs. We have a sense of clarity and conviction that guides us through challenges and uncertainties. Starting with why gives us the strength to stay true to ourselves and our values, no matter what obstacles we face. It's the foundation upon which great leaders, organizations, and movements are built. So, always remember to start with why, and watch as the world opens up new possibilities and opportunities before you.
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